Brand Refresh

A collage of four images for Paper Giraffe, a stationery and gift brand, with a purple and pink theme, including a thank you note, logo, and patterns.

For brands that don’t need a full rebrand, just a glow-up!

Your brand foundations are solid, but something feels… off. Maybe your visuals feel dated, inconsistent, or no longer aligned with where your business is headed. A Brand Refresh is designed to refine and elevate your existing identity without starting from scratch.

This service is perfect for established businesses that want to modernise, tighten, and realign their brand while keeping their recognisable core intact.

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Stack of business cards for Wildfire Wine Co. with a red and black design, featuring a wine splash image, company logo, contact information, and services listed on the red side.

Is a Brand Refresh right for you?

A brand refresh might be the right fit if:

  • Your logo still works, but feels outdated or slightly inconsistent

  • Your brand has evolved, but your visuals haven’t caught up

    You’re feeling disconnected from your current look and feel

  • You want to improve consistency across platforms

  • You’re not ready (or don’t need) a full rebrand

If your brand strategy, positioning, or target audience has undergone drastic changes, a full rebrand may be a better option, and I will always provide honest guidance.

Marketing set of laundry services brochures and business cards for Simunye Laundromats, including logo, contact information, and a photo of a laundry basket with folded clothes.

What’s included

Every Brand Refresh includes a set of non‑negotiables to ensure your brand feels cohesive, intentional, and ready to show up consistently.

    • Logo refinement (if needed – not a full redesign)

    • Refined colour palette (updated or expanded)

    • Typography system (primary & secondary fonts)

    • Custom brand pattern or graphic element

    • Simple brand guide sheet outlining correct usage and visual direction

These elements form the foundation of your refreshed brand and ensure everything else rolls out smoothly and consistently.

This approach keeps the refresh focused while allowing flexibility where it matters. Add-ons are quoted separately and specifically designed to meet your business needs, ensuring you receive only what will genuinely benefit your brand, without unnecessary extras. This maintains focus on the core refresh while providing necessary flexibility.

  • Add exactly what you need to support your brand in the real world:

    • Business cards

    • Email signatures

    • Letterheads

    • Social media templates

    • Additional marketing collateral (flyers, presentations, signage, etc.)

Let's Get Started
Three jars of Lake Granbury Honey wildflower honey on an orange background, with a bee flying nearby. A woman wearing yellow gloves inspecting a honeycomb frame with bees.

The Process

Branding should feel exciting, not overwhelming. Here’s how we make it simple and stress-free:

  • We’ll chat about your vision, goals and any ideas you have for the project.

  • Once you’re happy with the quotation, you will fill out a Google briefing form to provide key details about your brand and project.

  • We will create design concepts for you and work with you to refine and perfect them.

  • We will provide all the files you need for print and digital use in the necessary formats. We will check in after the handover to ensure you’re happy and provide any additional support should you need it.

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Brands That Have Grown with Sheri & Co

We’ve had the privilege of creating identities for businesses worldwide, from local startups to global organisations. Here’s a glimpse of the magic we’ve made together:

Janko Kotze Personal Branding
Lake Granbury Honey Branding
The Social Puzzle Branding
The Modern Muse Branding
ReRouting Arts Festival Branding

Your Questions, Answered

  • The timeline for developing your brand identity depends on the complexity of your project and the level of collaboration required. Typically, our process takes between 4 to 6 weeks, which includes initial consultations, research, concept development, revisions, and final delivery. We prioritize clear communication throughout the process to ensure your vision is brought to life within the agreed timeframe.

  • Yes, when you work with Sheri & Co, we provide logo variations to ensure your brand is adaptable to various uses. This includes different formats such as full logos, simplified icons, horizontal/vertical versions, and color variations. These variations allow your logo to maintain consistency and visibility across different platforms and materials—whether it's a website, business card, social media profile, or merchandise. We ensure your logo works seamlessly in any context, helping your brand stay strong and professional everywhere it appears.

  • Yes! At Sheri & Co, we proudly work with clients globally, bringing their brand visions to life regardless of location. Our design process is streamlined for remote collaboration, utilizing digital communication tools to ensure a seamless experience. Whether you're based in Europe, North America, or elsewhere, we're excited to partner with you on your branding journey.

  • Yes, once your logo design is finalized and paid for, you will own the full copyrights to the logo and all its variations. This means you have the exclusive right to use, modify, and protect your logo as you see fit. At Sheri & Co, we provide all necessary files, including high-resolution formats for print and web use. Your brand is yours to control and grow!

Ready to Elevate Your Brand?

Let's Get Started