Brand Refresh
You don’t need a full rebrand, maybe just a glow-up!
If your brand is doing well but still feels a little outdated, a Brand Refresh might be just what you need! This helps modernise and polish your current look without completely starting over.
Is a Brand Refresh right for you?
A brand refresh might be the right move if:
01Your logo still works, but feels outdated or slightly inconsistent
02Your brand has evolved, but your visuals haven’t caught up
03You’re feeling disconnected from your current look and feel
04You want to improve consistency across platforms
If your brand strategy, positioning, or target audience has undergone drastic changes, a full rebrand may be a better option, and I will always provide honest guidance.
What’s included
Every Brand Refresh includes a set of non‑negotiables to ensure your brand feels cohesive, intentional, and ready to show up consistently.
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Logo refinement (if needed – not a full redesign)
Refined colour palette (updated or expanded)
Typography system (primary & secondary fonts)
Simple brand guide sheet outlining correct usage and visual direction
These elements form the foundation of your refreshed brand and ensure everything else rolls out smoothly and consistently.
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Add exactly what you need to support your brand in the real world:
Business cards
Email signatures
Letterheads
Social media templates
Custom icons/illustrations
Brand Patterns
Additional marketing collateral (flyers, presentations, signage, etc.)
This approach keeps the refresh focused while allowing flexibility where it matters. Add-ons are quoted separately and specifically designed to meet your business needs, ensuring you receive only what will genuinely benefit your brand, without unnecessary extras. This maintains focus on the core refresh while providing necessary flexibility.
The Process
Branding should feel exciting, not overwhelming. Here’s how I make it simple and stress-free:
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Let me know a little about your business and what you need. I'll review your enquiry and send you a personalised quote to help refresh your brand.
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Once we’re aligned, a 50% deposit secures your project, followed by a contract and a clear timeline so you know exactly what to expect.
You’ll also complete a Brand Discovery Form to help define your brand, goals, and direction before we begin.
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This is where things start coming to life. I explore concepts and develop design directions based on your brand, goals, and vision.
You’ll review the initial concepts and share your thoughts. From there, we refine and shape everything until it feels right.
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Once everything is approved, your final files are delivered and ready for you to start showing up with confidence. I will check in after the handover to ensure you’re happy and provide any additional support should you need it.